Illustrations
I start by sketching out ideas and refining the concept, then develop a color palette designed to connect with the target audience and enhance the tone of the piece.
This t-shirt design began as a quick sketch that I turned into a bold illustration inspired by the phrase “seeing pink elephants,” a nod to alcohol-induced hallucinations. I created the graphic, came up with a matching tagline, and explored type treatments that complement the character’s playful tone. A vibrant color palette helps bring out the surreal charm of the concept.