Marketing
Creative

I led the creative execution for Phoenix Home & Garden’s internal marketing initiatives, overseeing the design of all promotional materials supporting the magazine and its annual events. This included concepting and designing print advertisements, digital graphics, and Meta ads used to promote editorial features and event programming, ensuring a cohesive visual presence across all platforms.

In addition to external-facing promotions, I designed internal sales materials that supported both the editorial and advertising teams. This work included sales sheets, internal project calendars, and comprehensive sales kits used to communicate offerings, timelines, and sponsorship opportunities. Each piece aligned with the magazine’s established aesthetic while presenting information in a clear, editorial-forward way.