Working with a digital marketing agency, I designed a series of digital advertising banners for Reeku, a platform that helps renters earn extra income by renting out their living spaces while they're away. The platform simplifies the process by automatically creating listings on Airbnb and other rental platforms, adjusting pricing based on travel demand, and managing guest communications and cleaning services.

With only the creative brief and brand logo provided, and no formal style guide, I began my research by exploring Reeku's website and social media to better understand its services, target audience, and existing marketing. I reviewed the brand's typography, color palette, and imagery and identified an opportunity to introduce a more refined visual direction while maintaining its brand identity.

I developed the visual concepts for the campaigns, beginning with mood boards and image selection to establish a modern, polished aesthetic that would appeal to renters, young professionals, and frequent travelers. I designed the individual web banners, selecting photography, developing typography treatments, arranging the supplied advertising copy, and establishing the overall compositions. My approach was to create a professional, cohesive look that would strengthen the brand's visual presence and build trust with potential customers. Once the initial designs were completed, I collaborated with the Creative Director to refine the concepts and maintain consistency across the campaign assets.