Top Real Estate Profiles
Advertorial Design | PHOENIX Magazine

The Brief:
Design a 5-page feature section spotlighting top real estate professionals, with a fresh, modern opener and cohesive visual system.

My Role:
I was responsible for developing the visual concept, designing the full section layout, creating individual profile designs, and managing client approval for each profile.

My Process:

• Took a bold, graphic-first approach, moving away from traditional imagery in favor of a clean, type-driven opener.

• Drew inspiration from the unique “R” in the headline font, using it as a key visual element.

• Incorporated hand imagery to represent connection and the act of handing over keys, a central theme in real estate.

• Used a blue “O” to guide visual flow from top to bottom.

• Selected a soft, corporate-inspired palette to balance professionalism with visual warmth.

Design Strengths in Action:
This project showcases my ability to lead visual direction, manage client-facing approvals, and create an engaging multi-page layout. It also demonstrates strong organizational skills, as I balanced design work, client feedback, and approval cycles while consistently meeting editorial deadlines.