Publication
Design
Led the creative direction for all advertorial sections in PHOENIX magazine and Phoenix Home & Garden, setting the overall tone and visual approach to align with both advertiser goals and the magazine’s brand identity. My process included creating mood boards and developing multiple opener mockups to define the look and feel of each section.
Defined creative direction from concept through execution, collaborating closely with art directors and editorial teams to develop layouts, refine design details, and finalize content, ensuring all sections were cohesive, polished, and strategically aligned.
Role:
Creative direction // Production
San Diego Summer Superba advertorial section in PHOENIX magazine.
Led production of 300+ physician profiles for the Top Docs section in
PHOENIX magazine, collaborating directly with medical professionals and practices to refine content and prepare all ads for print.
Give Guide advertorial section in
Phoenix Home & Garden. (Few sample spreads)
